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In this episode, which originally aired on May 26, 2023, we have a truly engaging conversation with Lisa Bragg about embracing self-promotion and authenticity. We talk with Lisa about her book "Bragging Rights: How to Talk About Your Work Using Purposeful Self-Promotion," and its positive impact on readers, inspiring them to find courage and step out of their comfort zones.

We delve into the importance of celebrating achievements and the role of purposeful self-promotion, emphasizing the need for individuals to recognize their own remarkable qualities. Lisa shares her journey of helping people be seen and heard and touches on the cultural and societal reluctance to self-promote, stressing the importance of redefining bragging in a positive light. We explore how to define success based on personal values rather than societal expectations and discuss the significance of storytelling in conveying success and building a personal brand.

Lisa's extensive experience as a speaker, advisor, and professional mentor, combined with her background in journalism and founding Mediaface, a Toronto-based content and consulting firm, enriches the conversation. Her book, "Bragging Rights," is available in paperback, e-book, and audiobook formats at major retailers. Lisa can be found on her website (https://www.lisabragg.com) and on LinkedIn.

Takeaways

• Have the courage to take action and share your successes.
• Focus on your potential and future self, rather than solely on your reputation.
• Collect and celebrate your accomplishments to boost your confidence and self-worth.
• Authenticity is important, but be mindful of the context and environment in which you show up as your authentic self.
• Self-promotion is not about bragging or puffery, but about owning and sharing your strengths and how you can be of service to others.
• Cultural and societal norms often discourage self-promotion, but it's important to challenge these attitudes and redefine self-promotion as a way to be seen and heard.
• Storytelling is a powerful tool for self-promotion. Sharing the emotional impact and the journey behind your successes can be more compelling than just presenting data and facts.

Key Points:
[02:33] Courage and Leaning into the Unknown
[04:29] Leading with the Divine Feminine
[06:46] Helping People Be Seen and Heard
[09:31] Defining Success Based on Personal Values
[11:18] Authenticity and Enthusiasm
[16:43] The Nuances of Authenticity
[20:03] Defining Success and Connecting Values
[22:54] Taking Action and Sharing
[25:31] Building Confidence and Overcoming Self-Doubt
[25:59] Embracing the Imposter Experience and Stepping Out of Your Comfort Zone
[26:57] Adapting to the Changing Job Market and the Need for Self-Promotion
[27:48] The Power of Storytelling in Conveying Success
[29:58] Redefining Bragging: From Modesty Norms to Purposeful Self-Promotion

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